In this episode, I talk to Influencer marketing strategist Gordon Glenister, author of influencer marketing strategy and host of Influence the global podcast, shining a spotlight on the influencer marketing industry. Gordon Glenister is the global head of influencer marketing at the Branded Content Marketing Association as well as being behind Pitch Influence, a global competition for the influencer industry. He also runs a Facebook group called Influencer marketing secrets, and a weekly roundtable where he shares tips and tricks on Influencer marketing. Gordon also runs his own influencer marketing programme to help thought leaders become more influential. Topics covered What is influencer marketing Who can be an influencer? Why is it important? Inspiring, entertaining, educational content The power of your story Brand story Digital / AI-Generated Influencers Brand Influence Content creators / Direct attribution Influencers are the new retailers Social commerce - selling products in a new way Audience connection to influencer Influencer - authentic - reliability - like attract like Finding new markets with influencers Influencer communities Use Influencer marketing as another channel to market Steps - on how to grow your using Influencers Jab jab punch approche Influencer Marketing can 11x ROI only when done well Brand safety / due diligence / Online trolling The Dark Side of Influencer Marketing Failures = Biggest wins Emotion and story Authentic message - real stories What is rapport How rapport fits into influencer marketing Guest: Gordon Glenister https://gordonglenister.com Host: Jatinder Palaha https://www.jatinderpalaha.com