Steve Jobs once said, the best ideas have to win. We unpack what that actually means in practice and ultimately look at how you can tell what the best idea actually can look like.With John Chidgey.Links of potential interest: Analytical Episode 2: Confpetence Steve Jobs at D8 Conference 2010 Quote - 62:35 Support Analytical on PatreonEpisode sponsor:Clubhouse: Looking for an easy to use software development project management solution that everyone in an organisation can use? Clubhouse was built with Agile Development in mind with an intense focus on intuitiveness and responsiveness, supporting seamless integrations with standard version control and messaging systems and an extensible REST API to integrate anything else you might need. Visit clubhouse.io/TENto learn more.Episode Gold Producer: 'r'.Episode Silver Producers: Carsten Hansen and John Whitlow.