What is Brand Archetype? How can you create a long-lasting emotional connection within your brand? In today’s episode I am talking with Amy Zander of Zeedia Media Powered by Brand Archetypes. Amy is going to teach us about these two powerful topics every business owner should be aware of. Amy has over 20 years of experience as a writer, editor, blogger, social media content creator, and manager. Amy helps many businesses define their brand and focus using the Archetype Branding process. Amy is a Self-proclaimed Marketing Mobstress, Chief Wordslayer, and Grammar-Guru. Keeper of the content, and ready to help you stand out in your industry and stay consistent when it comes to the branding aspect of your business. Whether you are a solopreneur, small business owner, seasoned brand, or coach you are going to want to take some notes today as Amy gives us all the tips when it comes to building the emotional connections that our brands need. You cannot be everything to everyone, which is why discovering your brand archetype is so important. Want to learn more? You can schedule a call with Amy by vising her links below. Did you love this episode? Let us know by leaving a review on Apple Podcasts today. Don’t forget to screenshot and tag us so we can share your post. Want to join the conversation after the show? Head to the Master Your Coaching Biz Facebook Group. Link below in show notes. Discover your Brand Archetype Today! Take the quiz here: https://brandarchetypes.com/ CONNECT WITH AMY Website: https://brandarchetypes.com/ LinkedIn: https://www.linkedin.com/company/zeediamedia/ Facebook: https://www.facebook.com/ZeediaMedia Instagram: https://www.instagram.com/zeediamedia/ CONNECT WITH CHERYL Website: http://successfulcoaches.com/  Show Notes: https://masteryourcoachingbiz.blubrry.net/listen/  LinkedIn: https://www.linkedin.com/in/cherylthacker/  Facebook Page: https://www.facebook.com/successfulcoach/  Master Your Coaching Biz Facebook Group: https://www.facebook.com/groups/990262914432915/ Instagram: https://www.instagram.com/coachcherylthacker/  Brands I Love: https://masteryourcoachingbiz.blubrry.net/brands-i-love/