In this episode of The Win-Win Effect™ Podcast, Host Chris Ross and Co-Host, Wes Baiz fill in some gaps that most salespeople frequently overlook. Staying in control and driving the conversation is one of the most challenging skills for salespeople. You will learn how to become bulletproof and ready to handle whatever the buyer throws back at you to stay in control in meetings with you as the Seller, staying in control of the buying time frame. SUMMARY OF TOPICS DISCUSSED: Staying in Control w/ Maintaining Rapport Realistic Outcome for Buyer Create Ownership Effective Use of Trial Closes & Tie Downs Gain a High Level of Commitment Power vs. Force Selling Moral Obligation Element Buyer Remorse “NO-SALE Island” Negative Reverse Selling Connect with and JOIN FREE COMMUNITY  Community Content About CHRIS ROSS® Booking The WIN-WIN Effect WINJECT TV Already have an account? Log In First Name * Last Name * Password * Confirm Password *