14. Lesley Gulliver

Welcome back. Lesley and her team at The Engine Room, a strategic brand consultancy making positive impact by design, and Vapour Cloud have been working with each other for about 8 months on a project. I wanted to discuss with Lesley her thoughts around companies brands, design, what do they do well - and not so well. I find understanding brand intriguing and wanted to know more. While researching I find out that Lesley has a degree in Psychotherapy and I start analysing our meetings in my mind ! Not great.We discuss what is a brand, what should we think about, is it just visual or does a brand touch other parts of our brain and how do we react with brands and why.A thought provoking podcast, I loved listening to Lesley’s thoughts and interpretations of how she tries to understand what a company is wanting from a brand and why. Enjoy.~ www.engineroomdesign.com