Sometimes it's not just about the chocolate—it's about the story wrapped within that familiar package. Don’t you feel a bit nostalgic looking at the purple cover on your favorite Dairy Milk or the gold on 5-star?Cadbury's journey from a modest Quaker enterprise to a global confectionery titan is a tale sprinkled with innovation, emotion, and ethical commitments. And in this episode, your host an Business Coach Malay Damania unwraps the brand's top ten strategies that have sweetened Cadbury's success over the past two centuries. From stirring emotional branding to crafting traditions, join us as we reveal the secrets behind those iconic advertisements that tug at our heartstrings and why we feel an inexplicable joy at the sight of a Dairy Milk bar.Key lessons for you: Elements that help a brand establish emotional connection with the audienceHow to create the perfect mix between traditional and digital advertisingWhy it is important for a brand to be authentic and responsibleWhat methods of modern marketing does a giant brand like Cadbury employImportance of emotions, and innovations in brand buildingIf you are on a quest to build an unforgettable brand, dive into this episode of Cadbury Case Study to get hallmark strategies as dissected by Malay. Buy Malay’s book - Business Champ on AmazonMalay Damania conducts business mentoring and coaching sessions to help small and medium business owners, startup founders, entrepreneurs, and CEOs to get past their stagnancy in business to move into a growth trajectory. Book free consultation with MalayConnect with Malay at:Website - www.malaydamania.comLinkedin - https://www.linkedin.com/in/malay-damania-23285717Instagram - https://www.instagram.com/malaydamania/