FMCG Insights & Sales Automation Strategies with Vasu

In this episode of Behind the Boardroom, we sit down with Vasu, a seasoned expert with over 35 years in the FMCG industry, having worked with Glaxo, Danone, Mars Wrigley, and Perfetti Van Melle. From a candid conversations discussing on his major milestones in FMCG, including the launch of Boomer & Center Fresh to the evolution of technology, Vasu shares first hand experiences of driving data-driven decision-making in sales, marketing, and supply chain management. Join us as we uncover✅ The role of Business Intelligence (BI) & Sales Automation in FMCG growth✅ Why integrating DMS & SFA solutions is critical for seamless operations✅ How real-time data and analytics optimize product launches & logistics✅ The evolution of retail distribution strategies in the modern FMCG landscape✅ How technology is revolutionizing the FMCG sector, making operations more efficient, profitable, and consumer-focused. Have thoughts or questions? Email us at Marketing@botree.co.in