What is the Content Fuel Framework, and how can it generate an endless stream of story ideas? Can you share some examples of its different focuses, formats, and multipliers?
How do you view the role of user-generated content in building a brand's presence?
In "Prove It," how can strategies like corroboration, demonstration, and education be used to showcase a company's values through marketing?
As a former journalist turned branded content creator and marketer, why is it important to think like a journalist in marketing?
Melanie answers the above questions and many more as she takes a masterclass on unleashing content creation. Melanie Deziel is an experienced and successful keynote speaker, author, and branded content creator. She has written two books on the subject, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" and "Prove It: Exactly How Modern Marketers Earn Trust."
Melanie Deziel has held various positions in the industry, including being the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines. Melanie also teaches graduate-level content marketing courses and frequently guest-lectures at universities.
Melanie's website https://www.storyfuel.co/
Melanie on Linkedin https://www.linkedin.com/in/melaniedeziel/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at email@example.com
00:00 Preview & Intro to Melanie Deziel
02:39 From News to Narratives: A Journalist's Approach to Crafting Compelling Content
05:45 Content Fuel Framework : Unlimited Story Ideas
09:16 Content Fuel Framework - How the Focus + Format Drives High-Quality Content
10:39 Applying the Framework - Live Examples Diabetes Nutraceuticals & Ice Cream
18:38 Focus of Data and Curation - A Canva Example
22:15 How to Showcase Your Expertise using Curation
24:11 Underutilized Format of Image Galleries
26:50 Using Quizzes as a Fun and Effective Format for Content Creation
30:24 How to Select the Best Content Ideas for Maximum Impact
32:58 User Generated Content : The NY Times User-Generated Content Example
35:45 Multipliers : Scaling Up Content Ideas that Work
41:22 Prove It : Building Trust with Collaboration, Demonstration, and Education
45:18 Demonstrating Connection to Community Connection
46:47 Rapid Fire - Personally Speaking with Melanie Deziel
49:06 Connecting with Melanie Deziel
The Content Fuel Framework
The Content Fuel Framework is a simple and effective way to generate unlimited story ideas. The framework consists of ten different focuses and ten different formats.
Basic - What is it?
How-to - How to do it?
List - What are the best tips?
Myth-busting - What are the common myths?
People - Who are the people involved?
Process - How is it made?
History - What is the backstory?
Comparison - How does it compare?
Current events - What is happening now?
Future - What is the future of this?
Here are the ten formats:
Social media post
By combining the focuses and formats, you can come up with hundreds of ideas. For example, you could create a video about the history of a product, an article about how to use it, or an infographic comparing it to other products.
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