In this episode, we speak with Rashi Ray, Director at Response India and co-founder of the fearless Zero Budget Agency. One of the youngest women leaders in Indian advertising, Rashi has carved her own path in a male-dominated industry, bringing bold ideas, Bengali storytelling, and a fresh perspective to brand building.Why This Episode Matters:The world of advertising is changing fast, from traditional campaigns to digital-first strategies, from AI-driven tools to human creativity, and from lip service on diversity to real inclusion. Rashi Ray unpacks what it means to lead as a woman in the ad world, why most brands still don’t understand Gen Z consumers, and how creative leaders can pioneer the future of storytelling.Inside the World of Advertising:Why Gen Z will dominate future consumer spending and what brands are missingThe role of AI in advertisingBalancing traditional vs. digital advertisingInsights on diversity and inclusion in the Indian ad industryLessons from building the bold Zero Budget AgencyThe future of advertising in IndiaConnect with UsMohua Chinappa: https://www.linkedin.com/in/mohua-chinappa/The Mohua Show: https://www.themohuashow.com/Connect with the GuestRashi Ray: https://www.instagram.com/rashiray/ References:Zero Budget Agency, Response India, Ram Ray    Follow UsYouTube: https://www.youtube.com/@TheMohuaShowLinkedIn: https://www.linkedin.com/company/themohuashow/Facebook: https://www.facebook.com/themohuashowInstagram: https://www.instagram.com/themohuashow/More Episodes Like This:Aekta Kapoor: https://www.youtube.com/watch?v=u1aXgsHwubM&t=1505s Sunil Bhandari: https://www.youtube.com/watch?v=8Sx8iUj572k For any other queries EMAILhello@themohuashow.comDisclaimerThe views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our podcast and its associated platforms. Hosted on Acast. See acast.com/privacy for more information.