Video Content Marketing – Why It’s Imperative for Your Hospitality Property | Ep. #227

Hospitality Property School

Episode   ·  0 Play

Episode   ·  0 Play  ·  22:35  ·  Jan 25, 2021


As the world begins to open up over the next year, video content marketing is going to be a priority if you want to stand out.Stay with me to find out why you need video and an easy way for you to benefit.Okay, I want you to use your imagination. Imagine you want to get away, to unwind, to a hotel, resort, inn or bed & breakfast.You go to your favourite hospitality property booking engine to search for a property. You find a location and a property that looks promising. You go through the booking procedure only to find out the hotel is full for those dates you have available.You like the area and find another property just down the street and want to do a little more research. You go to their website but are disappointed.The rooms look small, dark and dingy and do not feel very welcoming. Compared to your first choice, it looks second-rate but the location is perfect and it is cheaper.So you give it some thought and then say “What the heck”. You book the place. A few days later you arrive at the hotel, walk into a very nice lobby and you try to remember if you had seen a picture of this lobby on their website. You don’t remember.The check-in is very friendly and efficient and you make your way to your room.What happens next is totally unexpected.You walk into your room and just stand there – shocked! Your first thought is “What are the owners thinking? This room is amazing!”The room was large, beautiful, well lit, with very elegant décor. You were not expecting this.The room you saw on their website was nothing like this. To be honest, the room looked twice as nice as the original property you wanted to book and was less expensive.Do you see where I am going with this story?Stay with me and I’ll give you 10 more reasons why you need video content marketing and what you need to consider when creating a video...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT: Your INNsider Tips one of your private groups hi on socialFacebook: to The Hospitality Property School PODCAST here Division of Keystone Hospitality Property Development

22m 35s  ·  Jan 25, 2021

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