Realme isn’t just a leading smartphone brand anymore — it’s also number one in tablets, laptops, smart TVs, and ANC earphones (on Flipkart). How did this happen? We hear it from the horse’s mouth.
Madhav Sheth, Realme VP and CEO for Realme India, Europe and Latin America joins Gadgets 360 reviews editor Jamshed Avari and Orbital host Akhil Arora for a wide-reaching conversation.
Sheth talks about why Realme is making so many products, some that are not even connected to its Internet of Things ecosystem, why Realme and other brands are so big on 5G chipsets, and their plans for the new Realme GT series that expanded this week with the GT Neo 2.
Along the way, Sheth touches upon Realme’s Make in India push that he hopes will move beyond “Assemble in India”, and why Realme doesn’t have different local and global strategies. It’s about understanding the consumer — someone in Mumbai and Madrid might be more similar than next-door neighbours.
Sheth also dicusses deceiving marketing tactics from companies, and advocates for more transparency within offline traders and promoters, who have developed a reputation for recommending brands that provide financial incentives.
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New GT Neo series (00:20)
Make in India (07:49)
Local is global (12:23)
Online revolution (14:26)
Small (town) is big (19:36)
A Realme every week (21:52)
Realme laptop (27:33)
Misleading buyers (30:02)
Why the overlap (34:44)
The 5G push (36:33)
Photo credits: Realme