Today’s guest explains how companies can move into the digital world and forge a deeper connection to the customer. Dave Bookbinder goes Behind The Numbers with Mike Provance, CEO of 3x3. In this episode, Mike shares his experience in helping brands in utilizing predictive marketing to better understand and add value to their customers. Spoiler alert: value = creating great experiences. About the Host: Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.    Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.    He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”   Grab Dave’s #1 Best-Selling Books: The New ROI: Return on Individuals  & The NEW ROI: Going Behind The Numbers Connect with Dave on LinkedIn  Connect with Dave on FaceBook Follow Dave on Twitter Check out www.NEWROI.com for more.   Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers Check out more of Behind The Numbers on YouTube Check out more of Behind The Numbers on RVN Television Please share this podcast with your friends and subscribe to keep up with the latest episodes. Drop a review and rate the podcast so that others might find it. BEHIND THE NUMBERS IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 3% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!