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How to build a Million Dollar Brand | Lessons From Myntra & Cult Fit | Ft Mukesh Bansal | FO 78

Figuring Out with Raj Shamani

Episode   ·  68 Plays

Episode  ·  68 Plays  ·  1:33:07  ·  Mar 1, 2023


Get your cool new Figuring Out hoodies here: https://figuringout.co/collections/allOrder my first book 'Build, Don't Talk' here: https://amzn.eu/d/eCfijRu--------------In this episode of the Figuring Out podcast, we are in conversation with Mukesh Bansal who is the founder of Myntraa and CureFit. Mukesh Bansal is an IIT Kanpur graduate and also the man behind two successful ventures in India. In this podcast Mukesh Bansal explores his take on business in India and the comparison of Indian consumers with the USA. Mukesh also gives valuable insights of fitness and the its impact on health as he is also the author of the book, Health in Hand.------------------------- Stream Figuring Out episodes on Spotify: https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4 Watch Figuring Out episodes on YouTube:https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ☑️ Subscribe to Figuring Out Clips:https://www.youtube.com/c/FiguringOutClips------------Timestamps:00:00 - Introduction01:37 - Fitness in Myntra04:15- Fitness in Cult 05:21 - Idea of Myntra11:56 - Why Myntra launched his own brands?15:09 - US customers vs Indian Customers16:54 - Brand loyalty in India vs US21:10 - How to build a brand in India?25:25 - How to stand out in competitive market?29:45 - How Nykaa built trust?31:40 - Third step of Brand Building34:20 - Role of emotions in brand building36:11 - Favourite car of Mukesh Bansal36:45 - How to build trust between customers?39:51 - Why Calvin Klein is his favourite brand?43:19 - Best thing about Myntra44:15 - Best part of Cult.Fit44:55 - Hacking Health45:45 - Biggest mistake in Myntra47:53 - Biggest challenge in Myntra51:03 - How Cult cop up with pandemic?52:39 - Is recession coming?57:50 - Why should everyone focus on health?1:01:30 - How to increase stamina and energy?1:03:52 - Use it or loose it1:04:44 - What is the right kind of workout?1:06:42 - Ideal workout process1:10:21 - Best way to workout1:11:32 - Why India is diabetes capital of the world?1:17:48 - 3 hacks for health1:24:50 - Should you take Nootropic(brain supplements) ?1:26:25 - How to increase focus?1:29:08 - Best advice Mukesh received1:30:43 - Worst advice I ever got1:31:35 - Conclusion-------------My gear for shooting this video: Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFKCanon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoiCanon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMyYunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIfShure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiMShure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63dGODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL------------------About Raj ShamaniRaj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.To Know More,Follow Raj Shamani On ⤵︎Instagram @RajShamanihttps://www.instagram.com/rajshamani/Twitter @RajShamanihttps://twitter.com/rajshamaniFacebook @ShamaniRajhttps://www.facebook.com/shamanirajLinkedIn - Raj Shamanihttps://www.linkedin.com/in/rajshamani/•   •   •#Podcast #FiguringOut #RajShamaniAbout Figuring OutFiguring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1%

1h 33m 7s  ·  Mar 1, 2023

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