Listen to Divya dialogue with Seema Jindal Jajodia, Founder, Nourish Organics. Nourish Organics primary motive is to provide healthy organic food online. It is India's leading organic food brand and the biggest online store for organic ingredients and on-the-go food.  Points discussed in the podcast: What is the business model and the idea behind Nourish Organics?  Given that the term ‘organic’ attracts premium pricing, there are huge incentives to game the system. How do you compete and deal with such ‘not so genuine organic’ food brands? Why is organic farming so hard in India?  The consumption of organic food in India is not as prevalent compared to the west. Has this limitation been a problem for Nourish Organics? Has the trend to eat healthy during COVID-19 helped grow the brand?  Should we expect an increase in prices of FMCG brands during/after COVID-19?  Is the classic male-dominated field of business in India changing or needs more work? Find us on, https://dialogueroom.co.in/, Instagram: https://www.instagram.com/dialogueroom/ Subscribe to our newsletter here: https://bit.ly/34ByDDn --- Send in a voice message: https://podcasters.spotify.com/pod/show/dialogue-room/message