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Episode 9: Josh Cherfoli. Georgia Aquarium

The Backstory on Marketing

Episode   ·  0 Play

Episode   ·  0 Play  ·  45:40  ·  Jun 6, 2022


About Josh: Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium, directs all marketing, advertising, and interactive efforts for Georgia Aquarium. His responsibilities include the development and execution of all websites, digital properties, mobile apps, and digital media environments which are designed to cultivate the highest quality user experience.   Josh brings a creative, results-oriented marketing approach in support of Georgia Aquarium.  He has a solid record for driving integrated and award-winning marketing campaigns. He is proud of taking home awards from EFFIE, Webby, MAXX, Digital Edge 50, and others over his 20-plus years of traditional, interactive, and database marketing experience.   Prior to joining Georgia Aquarium, Josh worked in the marketing departments of The Home Depot, Porsche Cars North America, and Porsche Financial Services in Atlanta. While living in Detroit, Michigan, he gained a tremendous amount of experience from some of the largest advertising agency networks in the world. Those advertising and marketing agencies included BBDO, McCann-Erickson, and JWT.  Josh earned his Bachelor’s degree in Marketing from Michigan State University and earned his Master’s degree in Communications from Purdue University. He resides in Roswell, GA with his wife and their four children. Josh shares how Georgia Aquarium pivoted during the COVID-19 pandemic to stay engaged with the community while the doors were closed. Thanks to creative thinking and marketing modeling, Georgia Aquarium is thriving in the post-pandemic marketplace! Links: https://marketingmachine.prorelevant.com/getting-started/ (Guy's Special Offer) https://mailchi.mp/prorelevant/newsletter (Subscribe to Guy's Newsletter) https://www.linkedin.com/in/cherfoli/ (Josh Cherfoli LinkedIn) Georgia Aquarium Website https://youtu.be/NKCJXMgqFiM (Video of Interview)

45m 40s  ·  Jun 6, 2022

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