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Episode 8: Tia Cummings-Hopkins, Brand Value & Measuring DEI

The Backstory on Marketing

Episode   ·  1 Play

Episode   ·  1 Play  ·  37:28  ·  May 23, 2022

About

About Tia: Tia Cummings-Hopkins has nearly 15 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble. Currently, she serves as the SVP, Global Brand Marketing Lead for Square. Prior to her career in brand marketing, she had varied experiences in corporate philanthropy, manufacturing operations, and product development.  Tia has a B.S. in chemical engineering from Hampton University and an MBA from Purdue University. In her free time, she enjoys volunteering, traveling, reading, and spending time with family and friends.  Tia discusses the value of the brand for B2C and B2B marketers and highlights the importance of measuring DEI initiatives. As she says in the episode “If you’re not measuring it, then you’re not serious about it!” Links: https://marketingmachine.prorelevant.com/getting-started/ (Guy's Special Offer) https://mailchi.mp/prorelevant/newsletter (Subscribe to Guy's Newsletter) https://www.linkedin.com/in/tia-cummings-hopkins-5b97091/ (Tia Cummings-Hopkins LinkedIn) https://squareup.com/us/en (Square Website) https://youtu.be/HyKGq_c8fYA (Video of Interview)

37m 28s  ·  May 23, 2022

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