In this episode, Wágner interviews a leading Hispanic communications expert, public speaker, and author, Hernan Tagliani. He is also the President of Hispanic advertising agency, The Group Advertising. His latest book, The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant, helps CEOs and marketing executives get the answers they need to develop a strong and successful multicultural strategy. You can purchase his book on Amazon.com.Wagner Live is a weekly podcast produced by The Wagner Agency and hosted by its president, Wágner dos Santos. In each episode and together with a special guest, expect to hear fresh perspectives on what's hot in business right now.