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Episode 16: David Gerson - Seizing New Opportunities in a Post-COVID Marketing World

The Backstory on Marketing

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Episode   ·  0 Play  ·  43:36  ·  Sep 20, 2022


About This Episode:  On this episode of The Backstory on Marketing, Guy Powell sits down with David Gerson, Director of Marketing at TK Elevator. They discuss how the COVID-19 Pandemic induced technological transformation, influenced our culture, and changed the customer experience journey. David and Guy talk about how these shifts both challenge and create new opportunities for companies and marketing professionals, and how marketers can overcome these challenges and present the value of their initiatives to their peers and superiors.  David speaks on current trends, such as TikTok and Customer Self Service. He speaks on the importance of maintaining a healthy mind and body, and he shares the ways in which he keeps his team engaged and fulfilled in a hybrid work environment. About David Gerson: For over 20 years, David Gerson has been a global leader in Creative Branding, Commercial Storytelling and Product Management. He has had the pleasure of working for a variety of B2B brands based in the Americas and Europe with a particular focus in the Interior Design and Commercial Building Industry.    Inspiring teams and motivating people is a lifelong passion for him. Along the way, he’s developed an appreciation for a methodological approach to innovation, sales enablement and executing comprehensive product launches.  In addition to his numerous professional accomplishments, he is probably best known for the global brand he created called “Refs Need Love Too”. An accomplished soccer referee with over 7 years of experience, he has over 40k followers on TikTok, a line of merchandise, a blog and even a podcast giving people an inside look at what it’s like to manage a match in the most popular sport in the world.    Links:  https://marketingmachine.prorelevant.com/getting-started/ (https://marketingmachine.prorelevant.com/getting-started/) YouTube: https://youtu.be/42UFtFP8OB8 LinkedIn: https://www.linkedin.com/in/davidgerson/ Company Website: https://www.tkelevator.com/us-en/ David Gerson’s TikTok: @refsneedlovetoo Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter (https://mailchi.mp/prorelevant/newsletter)  

43m 36s  ·  Sep 20, 2022

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