About this Episode: On this episode of The Backstory on Marketing, Guy interviews Jo Ann Herold, CMO, Strategic Advisor, Adjunct Marketing Professor, Amazon Bestselling Author, and speaker. They discuss her backstory on marketing, the role empathy plays in leadership, overcoming perfectionism, and the importance of community involvement to your career and personal life. About Jo Ann Herold: Jo Ann is a purpose-driven executive and brings more than 25 years of marketing expertise for iconic brands. She served as the CMO for The Honey Baked Ham Company, LLC twice. Prior she was CMO for Interface, Inc., VP of Brand Marketing at Arby’s Restaurant Group, and owned her own marketing firm. Jo Ann has an MBA in International Business from Mercer University and an undergraduate degree from Mississippi State University. She is an adjunct professor at Mercer University and GSU. She was the recipient of Atlanta AMA’s Lifetime Achievement award and two AMY Awards from the American Marketing Association.Links:Amazon link for her book: ‘Living On A Smile: 16 Ways to Live a Big Life and Lead with Love’: https://www.amazon.com/Living-Smile-Ways-Live-Life-ebook/dp/B0B39MQXV3LinkedIn: https://www.linkedin.com/in/joannherold/Instagram: @joannheroldp_lophttps://marketingmachine.prorelevant.com/Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter Link to YouTube Video:https://youtu.be/U388u1QhduM