About this Episode: In this episode of The Backstory on Marketing, Sharon Goldmacher expresses her insights regarding the future of digital marketing. She gives valuable information about The Metaverse, challenges marketers and public relations professionals face today, and the concept of combining traditional marketing with digital marketing.About Sharon Goldmacher: Sharon Goldmacher is a seasoned digital marketing and public relations expert with 35 of years of experience in solving marketing challenges for a range of clients in industries from real estate, technology, CIDs, professional services, food and beverage, entertainment, sports and more.Founded in 1992, c21 has garnered 80+ awards from AMA, PRSA, IABC and more, and has been recognized with a variety of business-related awards including DeKalb Chamber’s Stargazer award for “Small Business Start-Up of the Year”, Atlanta Ad Club’s Young Advertising Professional Award, “Best Place to Work” by the Atlanta Business Chronicle.Sharon was tapped to join the University of South Florida’s Z School faculty as an instructor for its digital marketing certificate program and speaks to a variety of organizations on marketing and PR solutions.As part of Sharon’s DNA, and she serves on several boards, including as co-chair for CREW Atlanta’s Communications Committee, the Atlanta Convention & Visitors Bureau Executive Board, the past presidents’ council of the American Marketing Association – Atlanta Chapter.She is a graduate of Leadership Buckhead and will graduate from CREW Leadership in 2022. As the executive director of the Atlanta Local Organizing Committee, Sharon oversaw the planning and execution of the 2013 NCAA® Men’s Final Four® in Atlanta. Sharon graduated cum laude from Newcomb College/Tulane University and worked at the NBC affiliate, WDSU-TV.For fun, you can find Sharon on the golf course, cycling or walking her dogs around the ATL, in addition to discovering new eateries!Links:https://www.linkedin.com/in/sharongoldmacher/https://www.c21pr.com/https://marketingmachine.prorelevant.com/Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter Link to YouTube Video:https://www.youtube.com/watch?v=uG9OnN_hLKs