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Episode 12: Teresa Caro - Transformational Leadership in Marketing

The Backstory on Marketing

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Episode   ·  0 Play  ·  51:56  ·  Jul 18, 2022


Passionate about how new media and technologies create opportunities for brands and impact the overall customer experience, Teresa is a sought-after thought leader. Both an author and speaker, Teresa has been quoted in leading publications like Harvard Business Review, USA Today, NPR, and Forbes on how businesses can succeed in our evolving digital marketplace. She speaks at numerous marketing events, including CMOUS, Mediapost, and AdTech. Her work has been recognized by leading awards such as Cannes Lions, Clio Awards, One Show, Effie Awards, and Radio Mercury. Teresa worked with leading Publicis Groupe agencies such as Razorfish and Moxie before joining the Johnson Group as President in 2022.  In this episode of The Backstory on Marketing, Teresa speaks on the topic of transformational leadership in an ever changing industry, touching on the intersection of data and creativity. In addition, Teresa shares advice she gives to first-time CMOs and women leaders, stressing the importance of acting with confidence and seeking out mentors in all stages of one’s career.  Links  https://marketingmachine.prorelevant.com/getting-started/ (Guy's Special Offer) https://mailchi.mp/prorelevant/newsletter (Subscribe to Guy's Newsletter) https://www.linkedin.com/in/teresacaro/ (Teresa Caro's LinkedIn) https://johngroup.com/ (The Johnson Group Website) https://www.youtube.com/watch?v=OoZaQID03uI (Video of Interview)

51m 56s  ·  Jul 18, 2022

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