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Episode 11: Joe Koufman - Chemistry in Marketing Matchmaking

The Backstory on Marketing

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Episode   ·  0 Play  ·  44:43  ·  Jul 5, 2022

About

About Joe: Joe Koufman is responsible for introducing three married couples and countless business relationships. In early 2014, he parlayed his passion for connecting people with his deep relationships with marketers and agencies to build the marketing matchmaker service, Setup. Before becoming an entrepreneur, Joe spent six years leading business development and marketing for Engauge. As Senior Vice President of Business Development and Marketing there, he helped the agency build new relationships with high-profile clients like Cisco Systems, Newell Brands, AMC Theatres, Hanesbrands, and Hershey’s. Joe serves on the board of directors of the https://www.ama-atlanta.com/about/board-of-directors/ (American Marketing Association (AMA Atlanta)), the https://www.atlantaima.org/about/board-of-directors-2019/ (Atlanta Interactive Marketing) https://www.atlantaima.org/about/board-of-directors-2019/ (Association (AIMA)), and the Terry College of Business at the University of Georgia. He also volunteers weekly at https://everybodywinsatlanta.org/ (Everybody Wins! Atlanta), and participated in the https://www.eonetwork.org/atlanta (Entrepreneurs’ Organization) Accelerator program. Joe joins Guy to share how finding the right mix of compatibility and chemistry is crucial for creating long-lasting partnerships between agencies and brands. Links: @SetupSays social handles: https://www.linkedin.com/company/SetupSays (LinkedIn) https://twitter.com/SetupSays (Twitter) https://www.instagram.com/SetupSays (Instagram) https://www.facebook.com/SetupSays (Facebook) https://www.pinterest.com/SetupSays (Pinterest) https://www.youtube.com/SetupSays (YouTube) Other links: https://www.linkedin.com/in/joekoufman/ (Joe LinkedIn) https://setup.us/how-we-help (Setup Website) https://marketingmachine.prorelevant.com/getting-started/ (Guy's Special Offer) https://mailchi.mp/prorelevant/newsletter (Sign Up for Guy's Newsletter)

44m 43s  ·  Jul 5, 2022

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