We love our pop culture! Content we binge not just for the entertainment but because we feel a deep sense of connection with what they stand for and in turn leading us to consume anything and everything connected to that universe. It’s this deep sense of connection that’s led many companies to focus on building products that help us “literally” wear our fandom on our sleeves. One such company is The Souled Store.On this episode of #AdvertisingIsDead, Varun speaks to Harsh Lal, Co-Founder at The Souled Store about how he’s built the company on a foundation of fandom, but also how he’s been able to diversify his product range beyond it to truly expand his business.You can find Harsh Lal & The Souled Store on LinkedIn:linkedin.com/in/harsh-lal-98247648linkedin.com/company/9394876You can follow Harsh Lal & The Souled Store on Twitter: @harshlal89 @thesouledstoreYou can follow The Souled Store on Instagram: @thesouledstoreSign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.See omnystudio.com/listener for privacy information.