The transition of pets in our lives can just functional animals for security or support to truly being the kids of the house, has been one of the best evolutions in the human-animal equations.It has enabled businesses to build products, services and entire platforms to cater to our growing needs as this relationship has evolved.One such company that has been the founding members of the new age Indian pet care industry is Heads Up For Tails.In today's episode, Varun speaks to Rashi Narang, Founder & CEO, Heads Up For Tails to discuss the pet care industry, the categories in it and how she has seen the pet parent consumer evolve through her journey.Log on to PayPal.com and check out their jobs section now http://bit.ly/ppindiajobsYou can find Rashi Narang on Instagram: https://instagram.com/rashisn?igshid=1xgg0qp1rjd6mYou can find Rashi Narang on LinkedIn:https://www.linkedin.com/in/rashinarangSign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn:https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.See omnystudio.com/listener for privacy information.