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Ep 92 : Stan Phelps on Differentiated Customer Experience to Drive Loyalty & Growth

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

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Episode  ·  1:03:58  ·  Nov 10, 2022


What are the 10 keys to creating a differentiated experience ? What is the metaphor of goldfish that has inspired  your book series?  What are the key learnings from  your book Pink Goldfish OR How does one defy normal, exploit imperfections and captivate customers ? How do your flaws make you awesome?  How can we contribute to the happiness of customers, employees, and society ?  How can Happiness be the ultimate currency in business?  What is G.L.U.E. in context of differentiation via added value?  How can  little things add value or make it easier for customers? What could be these little things, please explain with examples Stan answers the above questions and many more as he conducts a masterclass on creating a differentiated customer experience. Stan Phelps is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is also an Instructor for the ANA School of Marketing and Rutgers Business School. Please visit his website https://stanphelps.com/ Connect with Stan on Linkedin https://www.linkedin.com/in/stanphelps/ Email him at stan@purplegoldfish.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Stan 02:32 Goldfish as a Metaphor of Growth - Five Reasons Why Goldfish Grows - 10:25 Differentiated Experience -Referred Customer is 4X Valuable 13:25 Purple Goldfish  - Finding Ways of Differentiating Experience 'Signature Extras'  - Warm Chocolate Chip Cookie by Double Tree Hotel by Hilton 17:59 Sampling as a Way of Demonstrating Additional Capabilities to Current Customers -Izzy’s Ice Cream Mini Scoop 21:20 How do your Flaws Make You Awesome  OR  FLAWSOME - Buckley's Cough Syrup 27:25  Antagonizing Some Customers- Alamo Drafthouse Cinema 30:25 Exposing Yourself - Snowbird Ski resort in Utah 34:45 Differentiation Strategies - Cow , Peacock, Zebra, Polar Bear  39:56  Being Unique  & The 6 As of Uniqueness 44:19 Business 5.0  OR Putting Happiness to the Centre of Business - Southwest Airlines, GE MRI Machine Experience  55:10  3 Rs of Differentiation - Cross Selling Different Products at Different Life Stages -Westpac Bank, Australia 58:32 Talent Show - Bar Tricks 01:01:04 Rapid Fire - Personally Speaking with Stan Phelps 01:02:28 Connecting with Stan Phelps Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/

1h 3m 58s  ·  Nov 10, 2022

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