Why do people love things?  Can you really love a thing like you love a person?
What are the main reasons people fall in love with brands and things?
How can companies get consumers to love their products more?
How future technology will create much greater levels of emotional attachment between people and things?
Why do we love music?
Aaron Ahuvia, Ph.D. answers the above questions and many more. Dr. Ahuvia is the world’s leading expert on brand love, a topic he pioneered and has worked on since 1990. Dr. Aaron Ahuvia is the Professor of Marketing at the University of Michigan-Dearborn College of Business. He received his Ph.D. in Marketing from Northwestern University’s Kellogg College of Business where along with conducting original research, he assisted Professor Phillip Kotler with a revision of his classic textbook.
Please follow/connect on Linkedin : https://www.linkedin.com/in/aaronahuvia/
Please visit Dr Aaron's Website :  https://thethingswelove.com/
Aaron Ahuvia’s book :  https://www.amazon.com/Things-We-Love-Passions-Connect-ebook/dp/B09L81SC2M
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at firstname.lastname@example.org
00:00 Preview & Introduction to Dr. Aaron Ahuvia
03:01 From World's First Dating Service to Brand Love
08:00 Why People Love Things
11:11 Most Loved Brands - Being Fabulous & Different Isn't Enough
19:13 How Can Brands Create Love - 3 Kinds of Connection
26:17 Mobile Phone Love - Makes All 3 Connections
28:18 Evolutionary Basis of Love in Humans & Some Animals
35:45 Future Trends In Love of  Things
39:45 Love of Categories, Creating More Love Than Competition
47:55 Why We Love Music
51:16 Rapid Fire - Personally Speaking with Professor Aaron Ahuvia
55:39 Connecting with Dr Ahuvia
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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.
Website : https://jasravee.com/
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