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Ep 84 : Michelle Auerbach on How to Capture Attention, Influence Decisions & Drive Change Through Storytelling

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

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Episode   ·  0 Play  ·  50:18  ·  Aug 3, 2022


How do you capture attention & help people in decision making  through story telling How to use storytelling as a tool for driving change? What can a good storyteller learn from a great storyteller?  How does story create resilience and  impact the bottom line in business?  Michelle answers the above questions and many more as she talks about the power of a story. Michelle Auerbach has an MFA in writing and her PhD dissertation is on story as a trauma sensitive technology for change. She facilitates individuals, organizations, and communities in making change through story.  Michelle Auerbach is the President of Modaka Communications, a consulting firm focused on culture change, leadership development, and working across difference serving the Fortune 50, non-profits, NGOs, religious and cultural organizations, start-ups, and change makers in communities around the world. Michelle has published two novels, Alice Modern and The Third Kind of Horse, and her newest book is Resilience: The Life-Saving Skill of Story.   Visit her at  www.michelleauerbach.com Connect with her at https://www.linkedin.com/in/michelleauerbach/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Michelle 01:55 How Story Evokes Emotions & Drives Decision Making 08:20 What Makes Stories Work - The Three Part Structure 15:10 Stories Primes You for  Decisions 17:45  Stories Build a Desired Organizational Culture of Psychological Safety  22:30 Stories Help Business Bottomline & Build Resilience 28:50 Science Fiction Story & Innovation 30:40 Meme or Social Media Story Telling 32:20 Personal Stories - Telling Stories to Oneself & Our Superpowers 41:33  What Can We Learn from Great Storytellers - Luminous Detail, Building Tension & Creating Connection 43:35 Stories Critical for Capturing Attention 45:00 Talent Show by Michelle 46:15  Rapid Fire - Personally Speaking with Michelle 47:50 Connecting with Michelle Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #storytellingforbusiness #storytellinginmarketing #organizationalchange #brandstorytelling #contentmarketing #brandstorytellingstrategy #Attentioncapture #culturalchange  #drivechange #captureattention #marketingpodcast #storytelling #Organisationalchange #Michelleauerbach  #decisionmaking

50m 18s  ·  Aug 3, 2022

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