Pokémon Go shattered download and sales records when it was introduced in 2016, utilizing a unique mix of Niantic’s Augmented Reality (AR) technology and Nintendo’s monster-catching franchise. When the mobile video game first debuted, some critics wondered whether the game would be sustainable and attractive to users beyond its fad stage. Two years on, Pokémon Go is showing no signs of going away any time soon, with more than 800 million downloads.