Samantha Knock is a chef turned entrepreneur. Her craft, copywriting. Samantha teaches us about the art of copywriting and what every entrepreneur must know about creating a story for your brand.3 Key Takeaways:1. Learn what copywriting is and why its so important for sales.2. Sell your brand by telling a story. Position yourself as the guide in the story, and make your customers the hero.3. Learn what mistakes hosts Erik and Murray made with their own websites and some expert advice from Samantha on how to fix it.If its time to outsource your copywriting, Samantha is clearly the go to. Check out Samantha's website here: https://www.samanthaknock.comResources: Building a Story Brand by Donald Miller: https://buildingastorybrand.com/Watch the podcast on YouTube: https://www.youtube.com/channel/UChHcWpeUKLHxXhZ88D77wqQJoin the journey! https://dumpsterfirenation.com