In episode 10 of The Fintech Feed Scott Finnie chats to Natalie Drucker, Digital Leader at Thoughtworks, and Gillian Nugent, Digital Marketing Lead at Hymans Robertson to discuss the internet cookie. Is it a useful tool or a mere annoyance? The UK privacy landscape has changed quite a lot over the last few years and further changes are imminent. The GDPR introduced consent, Google is banning 3rd party cookies and many users have become more privacy focused. There has been much discussion around ‘the death of the cookie’ but what does a cookieless future look like. How can we get rid of that annoying pop-up for good and pivot toward more traditional, ethical human-centric marketing? Listen in to find out more.