Music is beautiful.
Just as an orchestra is more than boxes of wood and strings and brass, a brand is more than a logo, colors, and fonts. It is a symphony of elements that work together to create something familiar. Music moves us. We hope our brand can do the same.
This is our sheet music.
The JioSaavn logo is comprised of two parts: a logo mark and a word mark. They can appear together, in either horizontal or stacked arrangement, and in several colorways.
The word mark should never appear on it’s own.
The horizontal logo includes both the logo and word marks, locked in a grid based on the word mark’s letter space.
The logo mark should always have 8x the letter spacing around the outside as clearspace, and the space between the logo and word marks should be 4x the letter space. When appearing with other elements, the left edge of the logo mark should be used for alignment, not the clearspace.
This layout should be used when vertical space is limited, or when horizontal alignment is preferable.
The stacked logo also includes both the logo and word marks, locked in a similar letterspace-based grid.
In this case, the logo should have 12x the letterspace all around as clearspace. The space between the logo and word marks should be 6x the letter space.
This layout should be used when horizontal space is limited, or where square elements are preferred and/or more easily aligned.
There are 4 approved logo colorways. The logo should only be presented with the best possible background contrast, and with preferences from left to right below.
Only JioSaavn White or JioSaavn Grey logo can be used over transparent elements, and only with written approval.
When using the JioSaavn logo, please abide by the guidelines at all times, don’t use any old versions of the logo or alter the logo in any way, and avoid all of the following. If you’re unsure of proper use, please ask.
The JioSaavn logo is a registered trademark of JioSaavn LLC. Please use it with respect.
No unapproved colors.
Don’t stretch or distort.
Don’t change the layout.
Don’t add gradients.
Don’t add shadows.
Don’t use old versions.
Don’t rotate the logo.
Don’t use transparency.
Maintain good contrast.
Don’t make too small.
The color of a creative sets its’ tone and mood. While the ethos of the brand should be fun, bright and bold, rather than setting a static usable palette, creatives should use color appropriate for it’s context.
Colors used should represent genre, style, and compatibility with other established palettes already present.
While the brand should adapt to it’s context, JioSaavn’s core brand should use the identity colors.
The core identity color system is deliberately limited. It focuses on conveying clarity and consistency.
The four primary JioSaavn colors should be the foundation of any design, and used most regularly.
Secondary colors should be used as accents to give detail in complex designs, layouts, and type hierarchies.
* Alert for use in UI only.
Don’t use in brand or communications.
JioSaavn has three main platforms with one primary typeface. Our mobile apps (Android and iOS), websites, and marketing materials use the google webfont Lato, in multiple weights and styles in order to distinguish hierarchy within layouts.
JioSaavn has one display font that is used only as a graphic element in creatives, and shouldn't be used for contextual details.
Aa Bb Cc | 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz | Download Lato
There are a 4 simple rules to improve typography across any given platform. Follow these and the result will be a clean, neat, and generally well designed piece that fits within the Saavn brand.
Voice & Tone
Visuals can only take the Saavn brand so far. The verbal brand experience is weighted just as significantly as the visual. Saavn’s goal is to delight the user. Both visually and verbally.
The personality of any brand is determined in large part by two key components of the verbal experience: voice, and tone. The difference? Our voice stays the same – it’s our style and point of view – but our tone changes, and is specific to the messaging. Let’s face it, looks can only get you to about the third date, and we’re in it for the long haul.
What we talk about.
Our voice is human, smart, and fun, but – most importantly – clear. Rule of thumb: don’t sound like a computer. *Cough – I’m looking at you, engineers – cough*. That said, the priority is always to deliver the user the information they need to understand and use our products as they are meant to be used.
How we talk about it.
The JioSaavn Brand is built around a direct visualization of goosebumps. It is a modular system that is flexible and identifiable. At the core of the system is a wave element, and many others that stem from the same concept, as the most basic building block to our brand. It symbolizes anything from sound waves, to movement, to goosebumps.
There are two main styles that should be used on photography within the JioSaavn brand.
These stylization techniques help define our brand and should be used among other branding elements to create visually appealing creatives.
The process of creating a polygon starts with permission from the artist (or their label) and a well lit, (preferably) high res photo.
Creating the illustration is a result of many polygonal shapes (no curves) drawn so that each shape connects to the next. The result is a vector illustration that should strike an easily recognizable likeness to its' reference image.
Because they are vector, these can be used at any proportional size, and are great for print especially.
Portraits & Backgrounds
The motion halftone stylization should be used on full photos, cutout photos, or photo backgrounds, to bring interest and consistency to the brand and its' creatives.
The motion halftone effect uses a wave pattern as a halftone over an image, and uses color similar to the way albums used to be printed in halftone dots. It brings an element of visual interest to a photo, while incorporating a nostalgic purpose and familiarity.
A collection of elements build the JioSaavn brand. Elements can be layered together or individually to bring interest and familiarity to creatives.
These elements should be used in JioSaavn creatives with consistency.
The waves element evokes movement, and can symbolize anything from sound waves to rhythm, to the goosebumps you get from a great song. When motion is applied, the waves create an illusion of movement.
While visually underwhelming on it’s own, the blob is an invaluable piece of the brand. It should be used as a background element in creatives to create depth and as a way of highlighting the subject.
The text pattern element can be used in more minimal designs to bring interest to the creative. Actual contextual information shouldn’t be used - this is only meant to be a visual element.
The ripple element is meant to visualize movement, similar to the way waves of sound move in a rippled state through space. When motion is applied, the ripple creates an illusion of movement.
There are variations to the ripple element, including three shapes, with options for each.
A text wave element can be used in more minimal designs to bring interest to the creative. Actual contextual information shouldn’t be used - this is only meant to be a visual element.
The frame can be used in association with an image, and can include other overlapping elements to create dimension.
Album art can be used as a foreground element in creatives. Colors used should be pulled from the album art. The album art shouldn’t have any effects or treatments added.
The Saavn angle should be used as a divider in any medium to bring contrast and interest to the space between two sections.
The Saavn Angle is a 3.5° top only angle. This means that the left and right sides of the container should still be at 90°, and the bottom should be at 0°.
Internal and external partnerships pop up from time to time where the JioSaavn logo either needs to include an extension, or needs it an alternate brand logo need to be equal weights. There are constructions available for both cases.
Any internal or external partnerships need to follow these guidelines. Any requests for curstom logos for either case will not be permitted.
There are two primary internal logo styles: the lockup and the tagline.
The lockup is reserved for JioSaavn products or original IP. The tagline is used for partnerships, campaigns, and other verticals.
Download the full JioSaavn Logo pack, or visit our complete resources page after you have read all brand and trademark guidelines. If there are any questions or confusion, please contact us immediately for clarification.
Jump to the logo section to read and comply with all brand and trademark guidelines.
I have read, and agree to abide by, all of the brand guidelines.