Mumbai, October 31, 2017: In a major development, online audio and entertainment streaming platform Saavn has teamed up with Amazon for its Alexa voice service. Reinforcing their stronghold in South Asia, Saavn is one of the first music streaming services for Alexa in India and will be made available on Amazon’s Echo line of devices. All Alexa-enabled products from Amazon will come pre-enabled with Saavn and will begin shipping country-wide from the week of 30th October, 2017.
The relationship marks Saavn’s initial foray into the voice OS space, a sector which is expected to grow with the growing demand for IoT products across the world. It also underlines the platform’s commitment to make high-quality music more accessible to Indian audiences across multiple service channels by enabling convenient music streaming.
To listen to your favorite music on Saavn, all Amazon Echo users need to do is ask Alexa to play a song of their choice. Users can ask the voice service to play a song by its title, an entire playlist from their favorite singers or composers, or play the music album for a particular movie. Alexa also enables users to search for and stream songs by genre (rock, party, hip-hop etc), as well as the actors who have featured in them. Saavn’s top playlists, such as Road Trip and Golden Ghazals, can also be streamed by users through Alexa.
Founded in 2007, Saavn is India’s leading digital music streaming service, transforming how people around the world access and experience music on a daily basis. Saavn is currently accessed in over 200 countries and offers 36 Million tracks in 15 languages. The company has 900+ label partnerships and growing, including Universal, Sony, T-Series, Tips, YRF, Saregama, Eros and Warner Music. Saavn’s investors include Tiger Global Management, Liberty Media, Bertelsmann, Steadview Capital, Ward Ferry Management, Tree Line Investment Management, Quilvest, Mousse Partners, Wellington Capital Management, and a number of strategic individuals, including former Vodafone CEO, Arun Sarin, and, Guy Oseary, Chairman of Maverick and manager of global artists including Madonna and U2.
In 2016, Saavn expanded its content offering into Saavn Original Programming, a slate of original, non- music audio programs that range from comedy and storytelling to mythology and cricket. With its headquarters in New York, Saavn has also runs offices in Mumbai, Gurgaon, Bangalore and California. For more information, visit www.saavn.com