A Moment To Reflect On Love.

Music & Culture · Jun 1, ’20 · JioSaavn

As we enter June and PRIDE festivities, it’s hard not to look back on the last few months as a bizarre and unique moment to go inward, to reflect and to become more comfortable with just being with ourselves. Without the external circus of our lives spinning around us, we’ve had an opportunity to uncover…

Leveraging Contextual Bandits for Personalization

Engineering · Apr 20, ’20 · Siddharth Narayanan

A few months ago, we made a significant change to our homepage layout on our mobile applications. Specifically, we personalized it across our entire user base so each JioSaavn user could see a homepage that is reflective of their engagement with the content on it. This is a fairly complex problem and in this post…

#MusicIsPride

Music & Culture · Jun 13, ’19 · JioSaavn

Music is for everyone. And so is love. If there’s one thing we know about music, it’s that it knows no borders. At JioSaavn, we’ve been fortunate enough to build an entire company around the universality of music and the cultural underpinnings that keep us coming back to our favorite songs and playlists regardless of…

Introducing JioSaavn for Brands – Our Audience is Ready to Hear Your Story

Ad Platform · Jun 3, ’19 · JioSaavn

Halfway through 2019, we can safely say that digital audio streaming is on an unprecedented rise worldwide. It is everyone’s favorite workout motivator, mood enhancer, and commute companion – thanks to round-the-clock access to digital streaming and personalized playlists for every occasion. For advertisers, this is an opportunity to reach millions of users and talk…

Press Releases · May 29, ’19

Snapchat and JioSaavn Partner To Enable Connection, Discovery and Seamless Sharing of Indian Music

Snap Inc. (NYSE: SNAP), parent company of Snapchat and JioSaavn, the largest audio streaming service for South Asian music and artists – are today announcing a partnership aimed at connecting with millions of South Asian mobile users worldwide. The integration will allow JioSaavn users to share what they are listening to from the JioSaavn app…

Press Releases · May 22, ’19

Creating Millions of Music Curators, JioSaavn Launches New Integration With Instagram & Facebook

JioSaavn now enables users to share its catalog of over 50 million songs to Instagram Stories and Facebook Stories. New York, NY, and Mumbai, IN // May 21, 2019 // With millions of monthly active users worldwide, JioSaavn, the largest audio streaming platform for South Asian music and artists, is today announcing the rollout of…

Press Releases · Apr 8, ’19

JioSaavn’s Programmatic Audio Inventory Now Available on Google’s DV360 in India

JioSaavn’s programmatic audio inventory is now available on Google’s Demand Side Platform (DSP) – Display & Video 360 (formerly known as DoubleClick Bid Manager), adding all-new dynamics to the digital advertising gameplay in India. India registered about 150 million music streaming users at the end of 2018, paving the way for programmatic audio[af1] in the…

Press Releases · Dec 4, ’18

JioMusic and Saavn integrate to create South Asia’s largest platform for music, media and artists—JioSaavn

New integrated platform now available across all App stores and at jio.com/JioSaavn With a catalog of more than 45 million songs and award-winning original content, JioSaavn brings users a wide-ranging audio experience Current JioMusic and Saavn users to migrate to the integrated JioSaavn platform Jio subscribers would enjoy seamless access to the integrated app December 4,…

[F|Ph]onetics at Saa[vn|wan]

Engineering · Apr 27, ’18 · Lekha Muraleedharan, Senior Software Engineer - Search Relevance

The Saavn music catalogue contains 40 million songs, spanning over a hundred different Indian languages. These songs have names containing Indian words but the app stores and displays these names in Roman script (i.e. English). Search over such a multilingual and heterogeneous catalogue is a mammoth task which brings us face-to-face with a number of…